Routledge’s definition – While sexual institutions create the expectation of sexual behavior, they also provide a set of rules or guidelines in order to control and direct sexual conduct. In the case of sexual commerce, these institutions also delineate the process by which sexual goods come to be sold and purchased and organize the availability and cost of sexual exchange. What sexual institutions reveal is that as much as sex is a personal and intimate matter, it is highly controlled by social institutions whether individuals directly participate in them or not.
